Privacy policy

PRIVACY POLICY
www.farmina.com/mt

Dear User!

This Privacy Policy sets out the rules for the collection, processing and use of personal data as part of the use of the www.farmina.com/mt (hereinafter referred to as the "Website" or "Websites") and the online store ("Store") operated within the Website by the companies of the Farmina Group indicated below, taking into account the applicable law, in particular the provisions of the Regulation (EU) 2016/679 Of The European Parliament And Of The Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (hereinafter referred to as "GDPR"). We make every effort to ensure that your privacy is respected, and that information obtained during the use of the Website by Users is protected and to this end we take all necessary measures.


1. WHO PROCESSES YOUR DATA?
The joint controllers of your personal data processed in connection with visiting our Website and using the services offered within it are:
  1. Maria Dolores Borg with its registered address 25, Stella Maris, Lucas Garnier Street, Haz-Zebbug ZBG2763, Malta, with Tax Identification Number MT25771114 ("Controller I" or "We")
  2. Farmina Pet Foods Holding B.V. with its registered office in Saturnusstraat 46, 2132HB Hoofddorp, Rotterdam, the Netherlands, Company duly incorporated and operating under the Laws of Netherlands with company number 72868341 ("Controller II")

(hereinafter jointly referred to as "Joint Controllers" or "Co-Controllers"), whereas Controller II, as the controlling company, processes the data referred to below, only to pursue its legitimate interests, i.e. in connection with the implementation of internal administrative, controlling and business purposes. Controller I, on the other hand, pursues the objectives referred to in the further part of the Privacy Policy. 

Contact:
You can contact us at: Maria Dolores Borg with its registered address 25, Stella Maris, Lucas Garnier Street, Haz-Zebbug ZBG2763, Malta, or by e-mail: dataprotectionmalta@farmina.com. 

2. WHAT DATA DO WE COLLECT?

2.1. Data necessary for registration - creating a customer account ("Account" or "Customer Account"), logging in to the Account; managing the User's profile ("Profile"); making a purchase on the Website - https://www.farmina.com/mt/eshop-registrazione.php 
  • Name,
  • Surname,
  • Company name (for business customers), 
  • TAX CODE OR VAT NUMBER (for business customers), 
  • Address,
  • E-mail address,
  • Telephone number,
  • Password.
The personal data in question are processed in particular for the purpose of performing the contract for maintaining the Customer Account and, if applicable, for the purpose of implementing the sales contract in connection with the order placed. Providing personal data is voluntary, but necessary in order to performance the contracts in question. Providing a telephone number is necessary in order to send the order by courier.
Due to the specificity of our ICT infrastructure related to our Website and the FarminaGenius Mobile Application (the "Application") - on the basis of the personal data indicated during the registration of the Account, an account in the Application is automatically created. The Privacy Policy for the FarminaGenius App is available here.

2.2. Data necessary to order a personalized nutritional consultation - https://www.farmina.com/mt/pet-care/nc-contact/request-nutritional-support.html?provenance=farminacom
  • Name,
  • Surname,
  • E-mail address,
  • Telephone number,
  • Zip code.
2.3. Data necessary to order a personalized nutritional consultation - ordering a free telephone consultation - https://www.farmina.com/mt/pet-care/farminagenius/app.html
  • Telephone number.
2.4. Data necessary to order a personalized nutrition plan - order "Create a nutrition plan": https://www.farmina.com/mt/consumer/2-get-your-nutritional-plan.html
  • Name,
  • Surname,
  • Zip code,
  • E-mail address,
  • Phone number.
2.5. Data necessary to use the contact form - https://www.farmina.com/mt/contact.html
  • Name,
  • E-mail address,
  • Phone number (optional),
  • City,
  • The article to which the inquiry relates,
  • The content of the message.
2.6. Where appropriate, we may receive, basing on your consent, your personal data, such as:
  • Name, 
  • Surname
  • Zip code
  • Country
  • Email address,
  • Phone number
from our Partners, such as Breeders, Groomers, Veterinarians, in connection with your request to receive a personalized nutrition plan and consultancy for your pet. 

In such case, you will receive an e-mail enabling confirmation of the order for a free consultation and personalized nutrition plan. After confirmation, the data will be processed in order to provide the ordered service/services in accordance with point 3.3. and 3.4 of this Privacy Policy.
 
2.7. Data shared with us in connection with the use of Chat functionality
On our Website, we provide Users with the opportunity to use Chat. As part of the Chat functionality, you can, among other things, order a free personalized nutritional consultation for your pet, as well as report a problem with your pet. The use of Chat involves the processing of personal data in the form of your telephone number (if you provide this number to us) and possibly other data that you submit. We process this data on the basis of our legitimate interest in handling your request, and if applicable, on the basis of necessity to perform the contract in connection with handling of your order for a free nutritional consultation. Providing personal data as part of using the Chat is voluntary, but necessary to report a problem via Chat or to order free nutritional consultation.

2.8. Data related to sending commercial information and direct marketing
Subject to the consents you have given us – we may send you commercial information to the e-mail address and/or telephone number indicated by you. 
You can change or withdraw your consent to receive commercial information at any time by clicking the unsubscribe link attached to each commercial message we send or by changing the relevant consent settings in your Profile (if you are a registered User).
The Google’s and Meta Platforms Ireland Limited’s tools we are using allow us to reach with advertising also people who have already interacted with us (e.g. created an Account in our Store) and have expressed appropriate marketing consents related to sending commercial information, including the use of personal data such as e-mail address and/or telephone number to receive direct commercial information in Google and Facebook advertising networks, which allows us to deliver commercial communication to recipients more effectively. You can withdraw your consent at any time by changing the relevant consent settings in your Profile (if you are a registered User) or by contacting us at dataprotectionmalta@farmina.com. Users registered with Google and Facebook can also use the ad management interfaces in their Google and Facebook profiles to prevent marketing data from other sites from influencing the selection of ads.

2.9. Additional information
In addition, we collect, use and share aggregated data, such as statistical or demographic data. For example, we may aggregate data about the use of our Website to calculate the percentage of Users accessing a particular feature of the Website. However, if we combine aggregated data with your personal data, this may directly or indirectly identify you.
We do not collect special categories of personal data (including data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning health, sexuality, or sexual orientation). We also do not collect any information on convictions or criminal offences.
Our Website is not intended for use by children, we do not knowingly collect data about children.

2.10. Data from server logs
The use of the Website is associated with sending each time a query to our server. Individual queries are saved in server logs and stored there. The data contained in the logs consists of: IP address, the time of arrival of the request, the time of sending the response and information about the User's operating system. These data are not associated with specific Users using the Website and are also not used to identify Users in any way, they are used only for server administration purposes and processed only for as long as it’s required to provide and administer the service. 

2.11. Data from cookies
Our Website collects data contained in cookies. Cookies are small text files sent by the Website and stored on your device, containing certain information related to your use of the Website. 
Cookies are used, among other things, to create the opportunity to visit our Website, to display it properly and to enable the use of all its functions, as well as to protect our Website from abuse and spam.
Subject to your consent, we may use cookies to personalize content and advertising on our Website (and other sites) and to analyze traffic on our Website. Where appropriate, we may also share information about your use of our Website with our partners, who may combine it with other information that you have provided to them or that they have collected as a result of your use of their services.
By consenting to marketing cookies, you consent to the sharing of your data with advertising and business partners, who may combine it with other information that you have provided to them or that they have collected as a result of your use of their services, and to the automated processing of your data to personalize content and advertising on and outside our Website.
More detailed information about the individual tools used on our Website can be found in the further part of the Privacy Policy.
Our Website may contain links to other websites or applications, including those of our business partners. Please note that third-party websites may also use cookies. We have no influence on third-party websites and are not responsible for the cookies they collect or access. When clicking on a link or application, please note that each of them has its own privacy policy. For this reason, we ask that you read their privacy policies before using other websites or applications.

2.11.1. Types of cookies
Depending on the storage period on your end device, the cookies we use can be divided into:
Session cookies: stored on the user's device and remaining there until the end of the browser session. The saved information is then permanently deleted from the device's memory. 
Persistent cookies: stored on the user's end device for the time specified in the parameters of cookies or until they are deleted by the user.
We use the following types of cookies:
Strictly necessary cookies contribute to the usability of the website by enabling basic functions such as website navigation. The website cannot function properly without these cookies.
Preference cookies allow a website to remember information that changes the look or functioning of the Website, such as your preferred language or the region you are in.
Statistical cookies help website owners to understand how different users use the website.
Marketing cookies are used to track users on websites. The goal is to display ads that are relevant and interesting to individual users and thus more valuable to publishers and advertisers.

2.11.2. Managing cookies in your browser
In many cases, web browsing software allows cookies to be stored on your device by default, giving you the ability to manage and/or delete cookies according to your preferences.
You can find a link to the tool used on the Website to manage your preferences regarding the installation of cookies in the footer of our Website under the heading "Cookie Management".
To delete cookies stored on your computer, please follow the instructions made available by your browser provider on the help page for managing cookies on their products.

3. PURPOSES FOR WHICH WE PROCESS PERSONAL DATA AND LEGAL BASIS FOR PROCESSING
As part of the Website, we process personal data (where applicable) for the following purposes:

  3.1 to enable Website Users to create a Customer Account and make purchases on the Website, including in particular: 
    3.1.1. performance of obligations arising from the contract, if it has been concluded [Article 6 (1) (b) of the GDPR], including the contract for maintaining the Customer Account, the sales contract, as well as the delivery of the ordered products; in the case of clients who are legal persons - in such a situation, we process the data on the basis of art. 6 par. 1 (f) GDPR - on the basis of our legitimate interest in achieving the purpose in question,
    3.1.2. in order to fulfill obligations arising from legal provisions, inter alia warranty regulations (including consideration and handling of complaints submitted by you regarding our goods and services), tax and accounting law [pursuant to Article 6(1)(c) of the GDPR] as well as Article 6(1)(b) of the GDPR in the case of a guarantee granted,
    3.1.3. contacting the User, in particular for the purpose related to the provision of services – if applicable, in connection with the necessity to perform the concluded contract [Article 6 (1) (b) of the GDPR] or on the basis of our legitimate interest [Article 6 (1) (f) of the GDPR],

  3.2. to enable Website Users to use the contact form in the "Contact" tab, and in particular to:
    3.2.1. answer your questions sent via the contact form - based on our legitimate interest [Article 6 (1) (f) of the GDPR],
    3.2.2. establish or maintain business relations between us and you or entities that you represent or appear in the bodies of these entities - on the basis of our legitimate interest [Article 6 (1) (f) of the GDPR],
    3.2.3. your personal data, such as a telephone number, the provision of which in the contact form is not mandatory to use the form, are processed based on your consent [art. 6 sec. 1 (a) GDPR] for the purpose of improving communication in connection with the submitted inquiry and its handling,

  3.3. to perform our obligations under the contract for the provision of electronic services, if it has been concluded with you [Article 6 (1) (b) of the GDPR], including handling your order for personalized nutrition plan,

  3.4. to handle an order for a free nutritional consultation [Article 6 (1) (b) of the GDPR],

  3.5. to enable Website Users to use the functionality of the Chat - on the basis of our legitimate interest in handling requests [Article 6 (1) (f) of the GDPR], including, where applicable, handling orders for a free nutritional consultation [Article 6 (1) (b) of the GDPR],

  3.6. to conduct activities related to the marketing of our products and services - based on your consent [Article 6 (1) (a) of the GDPR], taking into account the consents given for the use of individual types of cookies,

  3.7. to send commercial information, if you have agreed to receive them, including - if applicable - directing commercial information in Google and Facebook advertising networks - based on your consent [Article 6 (1) (a) of the GDPR],

  3.8. to analyze your activity (including profiling) on the Website in order to adjust (including in automated way) services and content to your individual preferences, including targeted advertising – based on your consent [Article 6 (1) (a) of the GDPR], taking into account the consents to the use of individual types of cookies,

  3.9. to measure the effectiveness of advertisements and conversions within the relevant advertising networks - based on your consent [Article 6 (1) (a) of the GDPR], taking into account the consents to the use of individual types of cookies,

  3.10. to develop general statistics on the use of the Website by Users, including the collection of general demographic information - based on your consent [Article 6 (1) (a) of the GDPR], taking into account the consents to the use of individual types of cookies,

  3.11. to enable Website Users to manage their consents to the installation of cookies and, where applicable, the related processing of personal data - on the basis of our legitimate interest [Article 6 (1) (f) of the GDPR], 

  3.12. to survey of your satisfaction with purchases in our Store - based on our legitimate interest [Article 6 (1) (f) of the GDPR],

  3.13. to enable you to participate in the loyalty program, if it will be organized - in connection with the performance of the contract [Article 6 (1) (b) of the GDPR] (in this case, a detailed information obligation will be included in the terms and conditions applicable to the program),

  3.14. to enable you to participate in the contest, if it will be organized - on the basis of our legitimate interest [Article 6 (1) (f) of the GDPR] (in this case, a detailed information obligation will be included in the in the terms and conditions applicable to the contest),

  3.15. to perform technical activities and solving technical problems related to the administration of the Website - based on our legitimate interest [Article 6 (1) (f) of the GDPR],

  3.16. to data storage in order to ensure accountability (including demonstrating compliance with obligations arising from legal provisions) – based on our legitimate interest [Article 6 (1) (f) of the GDPR],

  3.17. where applicable, to the establishment, protection and recovery of claims - on the basis of our legitimate interest [Article 6 (1) (f) of the GDPR],

  3.18. to ensure the security and integrity of the services we provide electronically, including preventing fraud and abuse, preventing spam and ensuring the security of traffic on the Website - based on our legitimate interest [Article 6 (1) (f) of the GDPR].
 
Remember that you can opt out of receiving commercial information at any time by changing the relevant consent settings in your Profile (if you are a registered User) as well as at any time by clicking on the unsubscribe link attached to each commercial information sent by us. We respect your decisions, so you can change your mind at any time if you do not want to receive any marketing information from us in the future. 
You may withdraw your consent to direct commercial information in Google and Facebook advertising networks basing on your e-mail address and/or telephone number at any time by changing the relevant consent settings in your Profile (if you are a registered User) or by contacting us at dataprotectionmalta@farmina.com. Users registered with Google and Facebook can also use the ad management interfaces in their Google and Facebook profiles to prevent marketing data from other sites from influencing the selection of ads.

4. TOOLS WE USE
In order to use the information gathered by cookies and similar technologies in an optimized way, we use analytical tools and tools that allow us to manage the advertising and marketing of our products and services, including by displaying targeted advertising based on the recognition of your device.
These tools also allow us to process the collected information in such a way that it supports our research and development work and supports our marketing activities. 
Pursuant to your consents, your personal data (collected inter alia by cookies) may be processed in an automated manner (including in the form of profiling), and on the basis of the information collected (e.g. data regarding your preferences), we can customize the advertising content presented on and outside our Website. 
To the extent of your consents, we may also share information about your use of our Website with our social, advertising and analytics partners, who may combine it with other information you have provided to them or that they have collected as a result of your use of their services.

4.1. Platform enabling Users to manage cookies 
In order to lawfully enable Users of our Website to consent to the installation of the relevant cookies and, where applicable, the related processing and sharing of personal data, we use a dedicated platform for this purpose. 
The User's consent is recorded and documented by registering the User's anonymous IP number, the User's browser agent, the website URL, the date and time of consent and a unique, encrypted key. After 12 months the consent is automatically removed from the log.
The legal basis for this data processing is our legitimate interest related to the implementation of the principle of accountability resulting from the provisions of the GDPR.

4.2. Google Analytics, Google Ads, YouTube
With the help of Google Ads marketing tools and Google Analytics analytical tools, we process data related to your activity on our Website, including online identifiers, in order to provide you with personalized advertising based on profiling or monitoring your choices using statistical and marketing cookies. We only take our actions using these tools within the limits of your consents to the use of certain types of cookies, including consents regarding automated decision-making and data transfer to advertising partners. You can check/change your consent settings at any time in the tool for managing consents to the installation of cookies, to which you can find a link in the footer of our Website. To delete cookies already stored on your computer, please follow the instructions provided by your browser manufacturer on the help page for managing cookies on their products.

4.2.1. Google Analytics enables us to generate detailed statistics on how Users use our Website. As part of this tool, data is collected in the form of online identifiers, including cookie IDs, device identifiers and User IDs. When collecting data, Google Analytics 4 does not record or store IP addresses. Analytics removes any IP addresses collected from EU users before storing them using domains and servers within the EU.
The collected data will be deleted after 14 months.
More information on the collection of Users' data by Google is available at the link: https://policies.google.com/technologies/partner-sites.
A link to the tool used on the Website to manage your preferences regarding the installation of cookies (including cookies related to the use of Google Analytics) can be found in the footer of our Website under the heading "Cookie Management".
To opt out of Google Analytics cookies, you can also check Google Analytics' currently available opt-outs for the web.
We also use Google Analytics advertising features that enable some advertising options including Google Analytics remarketing, Google Display Network impression reports, Google Analytics demographics and interests reports and integrated services that require Google Analytics to collect data for advertising purposes, including using advertising identifiers and cookies.

4.2.2. Google Ads: Google's advertising system allows, where appropriate, the display of personalized ads on the Google Display Network and on YouTube.
 
In connection with the use of Google Ads tools, where appropriate and taking into account the consent of Users, other companies may place cookies or device identifiers in Users' browsers and read them to collect information as a result of displaying advertisements on websites as well as to serve ads based on someone's past visits to our Website.

Google uses the information shared on websites (including, where applicable, our Websites) and apps to provide, manage, and improve our services, develop new services, measure ad effectiveness, protect against fraud and abuse, and personalize the content and ads you see on Google and Google's partner sites and apps. You can find detailed information about Google's use of data in the following link: How Google uses data from websites and apps that use our services. 

Any User with a Google Account can disable the personalization of online ads in Google Ads Settings .

If you're signed in Google Account, you can also export all records from the Google "My Activity" section (including those related to ads) using Google's Download Your Data feature. 
Google's privacy management help center can be found HERE.

4.2.2.1. Google Customer Match - The tools provided by Google allow us to reach with advertising also people who have already interacted with us (e.g. created an Account in our Store) and expressed appropriate marketing consents related to sending commercial information, including the use of personal data such as e-mail address or/and telephone number to direct commercial information on the Google Display Network, which allows us to target commercial communications to recipients who have interacted with our brand more effectively. You may withdraw your consent to direct commercial information in Google advertising network basing on your e-mail address and/or telephone number at any time by changing the relevant consent settings in your Profile (if you are a registered User) or by contacting us at dataprotectionmalta@farmina.com. Users registered with Google can also use the ad management interface in their Google profile to prevent marketing data from other sites from influencing the selection of ads.

4.2.2.2. Enhanced Conversions - On the Website, where applicable and depending on your consents and your settings, we use the extended conversion function - it is a function that increases the accuracy of measuring the number of events on the User's side (e.g. purchase of products, subscription to the newsletter, adding products to the basket, account registration). The data is shared with Google to perform advertising performance measurement services on our behalf by sending conversion data from our Website to Google in encrypted form in a privacy-preserving manner. Google Ads only collects data on pages that contain relevant tags. Before sending our Users' data to Google, this feature uses a secure one-way encryption algorithm. The encrypted data is then matched to the Google Accounts of the logged-in Users in order to attribute campaign conversions to advertising events, such as clicks or impressions. Google's security standards are rigorous. Enhanced Conversions keeps your information confidential and secure by applying the highest industry standards.
In connection with our use of tools provided by Google, your personal data may be transferred to third countries, including the United States. The legal basis for the transfer of personal data to the US in this case is participation of Google LLC in the EU-US Data Privacy Framework. 

Please note that Google may also transfer data to entities outside the European Economic Area in connection with the use of the services of these entities. If Google uses the services of entities from countries that are subject to a decision of the European Commission stating an adequate level of protection in accordance with European data protection legislation, the basis for transferring data to a third country is such a decision. In the case of entities from countries that are not subject to the decision of the European Commission stating an adequate level of protection - the basis for transferring data to a third country by Google are the relevant standard contractual clauses in accordance with the decision of the European Commission. When transferring personal data obtained in connection with online advertising and measurement outside of European Economic Ares, Google uses standard contractual clauses (SCC). The data processing policies for Google advertising services for services for which Google is a processor include the relevant SCC prepared by the European Commission (legitimizing data transfers in accordance with the GDPR). Similarly, the Data Protection Terms of Relationship between Controllers for services for which Google is the controller include the relevant European Commission SCC.

4.3. Facebook advertising tools 
In connection with the use of marketing tools offered by Facebook (Meta Platforms Ireland Limited), third parties, including Facebook (Meta Platforms Ireland Limited), may use cookies and similar technologies to collect or receive information from the Website and other places on the Internet and use them to provide advertising measurement and targeting services. The Facebook pixel is a short code placed on advertisers' websites that allows website owners to measure the effectiveness of ads based on the analysis of actions taken by Users on the website. Using a pixel allows us to show ads to the right audience, increase sales and measure the results of our ads.
The Custom Audiences feature provided by Meta Platforms Ireland Limited allows us to create an audience using data such as email addresses and/or phone numbers. When we use this function, the data is hashed in our system before it is sent to Meta Platforms Ireland Limited to create an audience. 
These tools allow us to reach with advertising also to people who have already interacted with us (e.g. created an Account in our Store) and expressed appropriate marketing consents related to sending commercial information, including the use of personal data such as e-mail address /and or telephone number to direct commercial information in the Facebook advertising network, which allows us to direct our commercial communication to recipients who have interacted with our brand more. 
You may withdraw your consent to direct commercial information in Facebook advertising network basing on your e-mail address and/or telephone number at any time by changing the relevant consent settings in your Profile (if you are a registered User) or by contacting us at dataprotectionmalta@farmina.com. Users registered with Facebook can also use the ad management interface in their Facebook profile to prevent marketing data from other sites from influencing the selection of ads.
Notwithstanding the foregoing, as part of the use of Meta business tools, personal data may be processed, in particular in the form of:
  1. information contained in HTTP headers, which contain information about the browser or application used (e.g. User agent, country/language of location),
  2. information about standard/optional events, e.g. "page display" or "application installation", further object properties and buttons pressed by website visitors, depending on the configuration of the business tool,
  3. online identifiers, including IP addresses and, if provided, Facebook-related identifiers or device identifiers (e.g., mobile OS advertising IDs) and opt-out/restriction of ad tracking.
Meta Platforms Ireland Limited is a joint controller as part of the joint with us to data processing in scope of targeting advertising to individuals who have a relationship with us. Detailed information required by GDPR provisions and more information on how Meta Platforms Ireland Limited processes personal data, the legal basis of the processing and how to exercise the rights of data subjects against Meta Platforms Ireland Limited can be found in the "Data Privacy Policy" available at: https://www.facebook.com/about/privacy . Joint controllers’ arrangements are available at: Attachment Personal data administrator.
In connection with the use of tools provided by Meta Platforms Ireland Limited, your personal data may be transferred to third countries, including the United States. The legal basis for the transfer of personal data to the US in this case is. participation of Meta Platforms, Inc. in the EU-US Data Privacy Framework. 
Please note that Meta Platforms Ireland Limited may also transfer data to entities outside the European Economic Area in connection with the use of the services of these entities. If Meta Platforms Ireland Limited uses the services of entities from countries that are subject to a decision of the European Commission stating an adequate level of protection in accordance with European data protection legislation, the basis for transferring data to a third country is such a decision. In the case of entities from countries that are not subject to the decision of the European Commission stating an adequate level of protection - the basis for transferring data to a third country by Meta Platforms Ireland Limited are the relevant standard contractual clauses in accordance with the decision of the European Commission.
You can also opt out of the collection and use of information for ad targeting. The mechanism enabling Users to make a choice can be found in the links below: 
http://www.aboutads.info/choices , http://www.youronlinechoices.eu/ .

5. TECHNICAL MEASURES
We make every effort to secure your data and protect it from the actions of third parties. We use all necessary security measures for servers, connections and the Website. In particular, the communication between your device and our server when we collect your personal data is encrypted using SSL (Secure Socket Layer). In addition, our databases are protected against access by third parties. All connections related to your electronic payments, if you choose this option, will take place via a secure encrypted connection. In the case of using the services of subcontractors – we carefully verify their credibility and the security measures they apply to protect the data of Users of our Website. However, the actions we have taken may not be enough if you do not follow the safety rules yourself. In particular, we encourage you to always keep the login and password to the Customer Account confidential and not to share them with third parties.

6. RECIPIENTS OF YOUR DATA
Where applicable, we will transfer your data to:

6.1. persons authorized by us, our employees and associates who need access to data to perform their duties,
6.2. processors to whom we will outsource certain tasks, e.g. companies dealing with the operation of our ICT systems or providing ICT tools and hosting services, companies providing consulting services, business support and marketing services, suppliers of analytical and marketing tools used by us, to the extent that they process data on our behalf (including those related to the provision of tools for automated marketing communication),
6.3. other entities that will process personal data as an independent data controller: e.g. courier companies for the purpose of shipping, companies handling payments within the Store, business partners (including advertising partners) as part of the marketing tools used on the Website,
6.4. public entities if it results from an obligation imposed by law.

7. PERIOD OF STORAGE OF YOUR DATA
Your personal data will be processed by us for the period necessary to perform the contract, including, if applicable, the contract for the provision of the Customer Account service (if concluded), the performance of the sales contract (if concluded), as well as for the period provided for by applicable law, primarily taking into account the period of limitation of claims arising from civil law relations between you and us. 
Personal data that we process based on your consent, we are entitled to process until you withdraw your consent or until the processing of your personal data is no longer necessary to achieve the purpose for which the data was processed, as well as when the purpose of processing is achieved and completed, whichever occurs first.
In the case of answering your inquiries or requests, your personal data will be processed by us until answering your question or handling the request. Where applicable, your data may be stored by us in order to defend against claims raised against us and to assert claims that we may have against you.
Data that we process on the basis of our legitimate interest will be processed until you raise a possible objection or until the processing of your personal data is no longer necessary to achieve the purpose for which the data was processed, as well as when the purpose of processing is achieved and completed, whichever occurs first.
Detailed information on the persistence of individual cookies is indicated in the tool used on the Website, which allows you to manage preferences and consents regarding the use of cookies.

8. YOUR RIGHTS
In connection with the processing of your personal data, you have, within the limits set by law and, where applicable, the following rights:

8.1. to request access to, rectification, erasure of personal data or restriction of processing and to data portability,
8.2. in situations where we process your data on the basis of your consent, you have the right to withdraw it at any time, but this will not affect the lawfulness of the processing that was carried out on the basis of your consent before its withdrawal,
8.3. to object at any time to the processing of personal data based on our legitimate interest, for reasons related to your particular situation,
8.4. to lodge a complaint with the President of the Personal Data Protection Office (or the supervisory authority dealing with the protection of personal data in another country, in particular in the Member State of your habitual residence, place of work or place of alleged infringement) if you consider that the processing of your personal data violates the provisions of the GDPR. 
A list of the competent authorities of the Member States can be found here: https://www.dlapiperdataprotection.com/index.html?t=authority&c=GB&c2=

You can exercise some of the above rights yourself: 
  • Unsubscribing from receiving commercial information, by using the function of unsubscribing from commercial information available in the footer of each commercial information sent by us or by changing the relevant consent settings in your Profile (if you are a registered User) will be tantamount to withdrawing consent to the processing of personal data for the purpose of sending commercial information.
  • You can withdraw your consent to the installation of cookies in connection with the processing of personal data for the purposes determined by the function of such cookies in the cookie installation management tool, which you can find a link in the footer of our Website under the heading "Cookie management".
  • You can withdraw your consent to direct commercial information in Google and Facebook advertising networks basing on your e-mail address and/or telephone number at any time by changing the relevant consent settings in your Profile (if you are a registered User) or by contacting us at dataprotectionmalta@farmina.com. Users registered with Google and Facebook can also use the ad management interfaces in their Google and Facebook profiles to prevent marketing data from other sites from influencing the selection of ads.

You can exercise your other rights by sending an e-mail to: dataprotectionmalta@farmina.com.
We will make every effort to promptly handle your request and answer your questions regarding the processing of your personal data. We will respond within 30 days of receipt of your request at the latest. If this period were to be extended in cases due to the complexity of the request or the number of requests received by us – we will inform you about its extension, together with an indication of the reasons for such extension.
In case of reasonable doubts as to the identity of the person making the request to us – we may request additional information necessary to confirm the identity of the person submitting the request. Providing such data is not mandatory, but failure to provide them will result in refusal to fulfill the request. 
We store information regarding received requests in order to demonstrate compliance in accordance with the principle of accountability referred to in the GDPR, and to establish, protect and pursue claims.
Profiling of personal data for the purpose of presenting tailored advertising takes place only on the basis of your consent.
Providing data by you is voluntary, but failure to provide them may result in the inability to use most of the services available on the Website.

9. TRANSFER OF DATA OUTSIDE THE EUROPEAN ECONOMIC AREA
In addition to the transfers of personal data outside the EEA, referred to in the chapters of this Privacy Policy regarding the use of tools provided by Google and Meta Platforms Ireland Limited, in connection with intercompany relations and the provision by Farmina Pet Foods Doo with its registered office in Indjija, Serbia to Controller II of administrative support services, including the preparation of sales and financial reports and marketing services, where applicable, your personal data may be transferred to Serbia, which is not part of the EEA. Serbia is not subject to an adequacy decision by the European Commission under European data protection legislation. The legal basis for this data transfer is the Standard Contractual Clauses (SCC) concluded between Farmina Pet Foods Holding B.V. and Farmina Pet Foods Doo. You can obtain a copy of the SCC by contacting us by e-mail: dataprotectionmalta@farmina.com. 

10. COMMON ESSENTIAL ARRANGEMENTS OF JOINT CONTROLLERS

10.1. The Joint Controllers inform that the co-processing of personal data by them will take place for the time necessary to achieve the purposes for which the data is processed.
10.2. The Joint Controllers shall divide the obligations arising from the GDPR in the manner specified in the following paragraphs.
10.3. The Joint Controllers agree that within the scope of the information obligation referred to in Article 13 or 14 of the GDPR towards the data subject, the Co-Controller who obtained or obtains the Personal Data will be competent. For the avoidance of doubt, the Parties agree that the information obligations towards data subjects will be made available in the privacy documentation provided within the Application and at the Website.
10.4. The Joint Controllers agree that in the scope of responding to the requests of the data subject (in particular, this applies to requests and statements regarding the right to information and transparent communication, access to personal data, rectification, deletion, restriction of processing, portability of personal data, objection to the processing of personal data) the Co-Controller who received the request or statement will be competent. If the request is addressed to all Joint Controllers, the Joint Controllers shall be obliged, each of them, to provide the above-mentioned answers, after prior agreement on a common position. Notwithstanding the above, the Joint Controllers are obliged to cooperate with each other in responding to the requests of the data subject. 
10.5. The Joint Controllers agree that the Joint Controller who found the breach shall be competent to fulfill their obligations to manage personal data breaches and to report them to the supervisory authority and the data subject (if such obligation applies). If a breach is found by all Joint Controllers (e.g. if it was reported to all Joint Controllers), the Co-Controller from whose act or omission the infringement arose shall be competent to perform the obligations set out in Articles 33 to 34 of the GDPR. 
10.6. Notwithstanding the above, the data subject may exercise his or her rights under the GDPR against each of the Joint Controllers, as well as address requests in this respect to the common contact point referred to below.
10.7. The Joint Controllers have decided to establish a common point of contact for data subjects at the following e-mail address: dataprotectionmalta@farmina.com. 
10.8. The Joint Controllers towards third parties will be jointly and severally liable for any consequences of the processing of personal data in a manner that violates the provisions of the personal data protection law. 

11. OTHER INFORMATION
This Privacy Policy may change, for example in connection with the development of the Website or in the event of changes in the law. 
 
Latest update: April 01, 2024