Privacy policy

Privacy Policy of Farmina Pet Foods
Farmina Pet Foods collects some Personal Data from its Users.
 

Owner and Data Controller
Russo Mangimi S.p.A.
Via Nazionale delle Puglie
80035 - Nola (NA)
Owner contact email: info@farmina.com
 

Types of Data collected
Among the types of Personal Data that Farmina Pet Foods collects, by itself or through third parties, there are: first name, last name, phone number, address, email address, province, ZIP/Postal code, city, various types of Data, gender, date of birth, company name, Tax ID, shipping address, house number, Cookies and Usage Data.
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using Farmina Pet Foods.
Unless specified otherwise, all Data requested by Farmina Pet Foods is mandatory and failure to provide this Data may make it impossible for Farmina Pet Foods to provide its services. In cases where Farmina Pet Foods specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools – by Farmina Pet Foods or by the owners of third-party services used by Farmina Pet Foods serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.
Users are responsible for any third-party Personal Data obtained, published or shared through Farmina Pet Foods and confirm that they have the third party's consent to provide the Data to the Owner.
 

Mode and place of processing the Data

Methods of processing
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of Farmina Pet Foods (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Legal basis of processing
The Owner may process Personal Data relating to Users if one of the following applies:

• Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
• provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
• processing is necessary for compliance with a legal obligation to which the Owner is subject;
• processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
• processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Place
The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.

Retention time
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
Therefore:

• Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
• Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.
 

The purposes of processing
The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Registration and authentication, Handling payments, Contacting the User, Managing contacts and sending messages, Remarketing and behavioral targeting, Analytics, Hosting and backend infrastructure, Interaction with external social networks and platforms and Displaying content from external platforms.
Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.

Detailed information on the processing of Personal Data
Personal Data is collected for the following purposes and using the following services:

• Analytics

  The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
  
  Facebook Ads conversion tracking (Facebook, Inc.)

  Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on Farmina Pet Foods.

  Personal Data collected: Cookies and Usage Data.
  Place of processing: US – Privacy Policy.
  
  Google Analytics with anonymized IP (Google Inc.)

  Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of Farmina Pet Foods, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
  This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

  Personal Data collected: Cookies and Usage Data.
  Place of processing: US – Privacy Policy – Opt Out.
• Contacting the User

  Mailing list or newsletter (Farmina Pet Foods)

  By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning Farmina Pet Foods. Your email address might also be added to this list as a result of signing up to Farmina Pet Foods or after making a purchase.

  Personal Data collected: email address, first name and phone number.
  Contact form (Farmina Pet Foods)

  By filling in the contact form with their Data, the User authorizes Farmina Pet Foods to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

  Personal Data collected: email address, first name, phone number and various types of Data.
• Displaying content from external platforms

  This type of service allows you to view content hosted on external platforms directly from the pages of Farmina Pet Foods and interact with them.
  This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
  Instagram widget (Instagram, Inc.)

  Instagram is an image visualization service provided by Instagram, Inc. that allows Farmina Pet Foods to incorporate content of this kind on its pages.

  Personal Data collected: Cookies and Usage Data.
  Place of processing: US – Privacy Policy.
• Handling payments

  Payment processing services enable Farmina Pet Foods to process payments by credit card, bank transfer or other means. To ensure greater security, Farmina Pet Foods shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.
  Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment.
  PayPal (PayPal Inc.)

  PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments.

  Personal Data collected: various types of Data as specified in the privacy policy of the service.
  Gestpay Banca Sella (Banca Sella S.p.A.)

  Gestpay is a payment service provided by Banca Sella S.p.A.

  Personal Data collected: various types of Data as specified in the privacy policy of the service.
  Place of processing: Italy – Privacy Policy.
• Hosting and backend infrastructure

  This type of service has the purpose of hosting Data and files that enable Farmina Pet Foods to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of Farmina Pet Foods. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
  ArubaCloud (Aruba S.p.A.)

  ArubaCloud is a hosting service provided by Aruba S.p.A.

  Personal Data collected: various types of Data as specified in the privacy policy of the service.
  Place of processing: Italy – Privacy Policy.
• Interaction with external social networks and platforms

  This type of service allows interaction with social networks or other external platforms directly from the pages of Farmina Pet Foods.
  The interaction and information obtained through Farmina Pet Foods are always subject to the User’s privacy settings for each social network.
  This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
  Twitter Tweet button and social widgets (Twitter, Inc.)

  The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.

  Personal Data collected: Cookies and Usage Data.
  Place of processing: US – Privacy Policy.
  Facebook Like button and social widgets (Facebook, Inc.)

  The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.

  Personal Data collected: Cookies and Usage Data.
  Place of processing: US – Privacy Policy.
• Managing contacts and sending messages

  This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
  These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
  MailUp (MailUp)

  MailUp is an email address management and message sending service provided by MailUp SpA.

  Personal Data collected: email address.
  Place of processing: Italy – Privacy Policy.
• Registration and authentication

  By registering or authenticating, Users allow Farmina Pet Foods to identify them and give them access to dedicated services.
  Depending on what is described below, third parties may provide registration and authentication services. In this case, Farmina Pet Foods will be able to access some Data, stored by these third-party services, for registration or identification purposes.
  Direct registration (Farmina Pet Foods)

  The User registers by filling out the registration form and providing the Personal Data directly to Farmina Pet Foods.

  Personal Data collected: address, city, company name, date of birth, email address, first name, gender, house number, last name, phone number, province, shipping address, Tax ID, various types of Data and ZIP/Postal code.
• Remarketing and behavioral targeting

  This type of service allows Farmina Pet Foods and its partners to inform, optimize and serve advertising based on past use of Farmina Pet Foods by the User.
  This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.
  In addition to any opt out offered by any of the services below, the User may opt out of a third-party service's use of cookies by visiting the Network Advertising Initiative opt-out page.
  AdWords Remarketing (Google Inc.)

  AdWords Remarketing is a remarketing and behavioral targeting service provided by Google Inc. that connects the activity of Farmina Pet Foods with the Adwords advertising network and the Doubleclick Cookie.

  Personal Data collected: Cookies and Usage Data.
  Place of processing: US – Privacy Policy – Opt Out.
  Facebook Remarketing (Facebook, Inc.)

  Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of Farmina Pet Foods with the Facebook advertising network.

  Personal Data collected: Cookies and Usage Data.
  Place of processing: US – Privacy Policy – Opt Out.

Further information about Personal Data

• Data communication to third parties
  The Owner may create databases using all or some of the User's Data or using second level data derived from profiling or analytics activities. Upon User's consent, the Owner may communicate such databases to third-parties operating as its distributors outside of the Italian territory. The User is aware that Data communicated may be used by such third-parties to send commercial and promotional communications, both inside and outside Farmina Pet Foods. The User will always have the opportunity to revoke their consent by merely sending an email to the contact information contained in this document. Outside the provisions of this paragraph, Personal Data will not be shared in any way.
• RdCom
  RdCom is a service for sending promotional communications via SMS, MMS and email provided by R&D Communication s.r.l.
  Place: Italy
  PP: https://www.rdcom.it/docs/upload/ContrattoGW_allC_InfoPrivacy_mag16.pdf

The rights of Users
Users may exercise certain rights regarding their Data processed by the Owner.
In particular, Users have the right to do the following:

• Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
• Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
• Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
• Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
• Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
• Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
• Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User's consent, on a contract which the User is part of or on pre-contractual obligations thereof.
• Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Details about the right to object to processing
Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights
Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.

Cookie Policy
Farmina Pet Foods uses Cookies. To learn more and for a detailed cookie notice, the User may consult the Cookie Policy.
 

Additional information about Data collection and processing

Legal action
The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of Farmina Pet Foods or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data
In addition to the information contained in this privacy policy, Farmina Pet Foods may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance
For operation and maintenance purposes, Farmina Pet Foods and any third-party services may collect files that record interaction with Farmina Pet Foods (System logs) use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy
More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

How “Do Not Track” requests are handled
Farmina Pet Foods does not support “Do Not Track” requests.
To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.

Changes to this privacy policy
The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within Farmina Pet Foods and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.
 

• Personal Data (or Data)
  Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
• Usage Data
  Information collected automatically through Farmina Pet Foods (or third-party services employed in Farmina Pet Foods), which can include: the IP addresses or domain names of the computers utilized by the Users who use Farmina Pet Foods, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
• User
  The individual using Farmina Pet Foods who, unless otherwise specified, coincides with the Data Subject.
• Data Subject
  The natural person to whom the Personal Data refers.
• Data Processor (or Data Supervisor)
  The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
• Data Controller (or Owner)
  The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of Farmina Pet Foods. The Data Controller, unless otherwise specified, is the Owner of Farmina Pet Foods.
• Farmina Pet Foods (or this Application)
  The means by which the Personal Data of the User is collected and processed.
• Service
  The service provided by Farmina Pet Foods as described in the relative terms (if available) and on this site/application.
• European Union (or EU)
  Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
• Cookies
  Small piece of data stored in the User's device.
• Legal information
  This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).
  This privacy policy relates solely to Farmina Pet Foods, if not stated otherwise within this document.